About · Simon Gullström

For the past twelve years, I've worked as a film director, creative director, strategist and entrepreneur. I've raised funding, built a storytelling studio focused on positive impact, directed and produced a feature documentary shot around the world, created a conversation card game and built autonomous AI systems. Today, I help brands find their voice through creativity and technology, developing ideas, stories, products and experiences that make people feel something.

I trust weird instincts. I look for strange perspectives. I solve problems creatively. I explore what makes us human.

How I can help

Strategy

I step back to see the bigger picture and figure out what's actually worth solving before deciding how to solve it.

Creative Direction

I look for the unobvious, creating concepts, aesthetics and feelings that land like a punch.

Copywriting

Turning fuzzy thoughts into language people feel, remember and understand. Preferably in that order.

Film & Content

I write, direct, produce, shoot and edit. I can run the full circle myself, or build a team when the project needs it.

AI-Native Creative Development

I design and build AI-powered websites, interactive experiences and autonomous systems, combining strategy, storytelling and technology.

Entrepreneurship

Years of building my own projects have taught me to think on my feet. I focus on finding the fastest and smartest way to make things real.